A true to you design experience. Authentic brand design for modern visionaries like you.

Throughout the design process, we’ll work closely on a journey of exploration to uncover what truly hits different with your brand and how we can both embrace and celebrate these aspects so that you can step into your true potential.

Intentional Design Rooted in Power + Purpose

I understand your unique brand vision isn’t always straightforward. That’s why I offer an array of creative services to meet you where you are in your journey. Feel free to reach out and share what you had in mind so we can strategise together.

Have something else in mind?

Creative consultation / Business questionnaire /
Brand strategy / Creative brand concept / Finalised files (eg. logos, brand marks etc.) / Brand guidelines / Customised Showit website


My all encompassing approach to uncover and uplift your brand’s identity and online presence—together.

Timeline: 14 weeks

02 Brand + web design

Creative consultation / Business questionnaire / 
Brand strategy / Creative brand concept / Finalised 
files (eg. logos, brand marks etc.) / Brand guidelines


Together, we’ll define your brand’s identity and ensure it’s a true reflection of you, your vision, and your audience’s beliefs.

Timeline: 6 weeks

01 Brand design

Crafting a holistic brand that feels true to you + cultivates those intimate connections that lead your people to take action.

Design services

Design philosophy––Design should be an experience that makes you feel something. Connection. Empowerment. Emotion. It’s an expressive form of communication, + it has the power to inspire action.

After weeks of thoughtful collaboration and purposeful strategy, it’s the moment we’ve been waiting for. Once you’ve officially approved your creative and paid your final balance, I’ll deliver an organised folder housing final files (in your preferred formats) through Dropbox, where you can download them for safekeeping. Next up? It’s time to celebrate your official brand launch!

05 Brand launch

This is the creative part when I look at the brand identity and all its elements—from the logo to colour palette, typography, and any additional components. I’ll send you a brand style guide to give a sense of the creative direction, and we’ll review this together. We’ll collaborate on any revisions and refinements en route to perfecting the creative elements and developing the brand guidelines.

04 Design phase

Using the questionnaire from our initial call, along with my own research, I’ll pull together a comprehensive strategy deck outlining the purpose, target audience, competitive landscape, visual aesthetic and more. As an added bonus, you can use this to keep your brand on track even after our time together.

03 Discovery phase

We’ll virtually meet over a coffee (or tea, if that is your thing) for a 30-minute call to chat through your project and fill out a questionnaire together. Afterward, I’ll send a proposal–upon approval you’ll receive a contract to sign, as well as an invoice for a non-refundable deposit. This secures your spot in the calendar before any work officially begins.

02 Reserve your spot

I love collaborating with entrepreneurs who see the value in investing in good design, are open to new ideas and understand that this process will involve some work on their end for us to uncover the unique beauty of their brand identity. Afterall, this is a partnership.

01 Are we a good fit?

* Based on my brand design package.

Supporting the creative experience to deliver a powerful + purpose-led brand together.


My process

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